2 Article Summaries (16)

http://www.independent.co.uk/news/business/news/abs-wheels-swedish-tyre-business-doubles-sales-after-dropping-sexist-adverts-a6785631.html

ABS Wheels: Swedish tyre business doubles sales after dropping ‘sexist’ adverts

Summary

A Swedish tyre company found their sales and popularity doubling after dropping “sexy” adverts and pursuing a more straightforward approach. One of the ads features a model in lingerie holding a chainsaw, while another features two women dressed in straps, who appear to be wrestling, with fire in the background.

Key Data

• As a result, they found sales suddenly booming, from about 25 orders a day to about 50 – and many of their new customers were women.
• The number of women customers was “six times higher than before”

My View

Although the company has benefited from the sexist advertisements, I believe that objectifying females as sex objects just to make more sales is wrong. 

http://www.independent.co.uk/news/media/press/the-suns-jeremy-corbyn-apology-provokes-further-outrage-with-tiny-mention-on-front-page-a6782991.html

The Sun's Jeremy Corbyn apology provokes further outrage with 'tiny' front page mention

Summary

The Sun had been ordered to print its apology to Jeremy Corbyn on its front page but some readers were struggling to find it when it was published. The Independent Press Standards Organisation (Ipso) found the newspaper had been “significantly misleading” in a September story that wrongly alleged the Labour leader joined the Privy Council to gain millions of pounds for his party. After months of wrangling over an accuracy complaint, The Sun agreed to put a correction on its cover, but buried it with four lines at the bottom left corner of the page.

Key Data

• The headline, directing readers to page two, read “Ipso complaint on Labour short money upheld”, making no reference to Mr Corbyn or the fact it was the subject of the complaint.
• The Sun said that the article “could have been clearer, but was based on accurate information”

My View

The sun was misleading before and yet still failed to openly rectify their mistake, instead they just put it in small font as an unimportant message which i believe was wrong.