Facebook down for second time in a week..
Summary
Facebook has had its second outage in less than a week. the social networks mobile app and internet page seemed to be down with a message displaying, “Sorry, something went wrong. We’re working on it and we’ll get it fixed as soon as we can.”
Statistical information
- The company’s shares were down nearly 4% at $89.25 (£58.83) in afternoon trading.
My view
In my view facebook is not that popular so many people may not have been that affected by the site being shut down temporarily as there are many other alternatives to facebook in this day and age such as instagram, snapchat etc. therefore it shouldnt have been that much of a big deal.
Mobile ad spend hits new high as consumers remain glued to smartphones
Summary
People have been spending a lot of money on mobile advertisements and it has been very high for the first time. the smartphone internet use has exploded and it now being used more than every and phone advertisements are expected to take over tv and other forms by the end of the decade.
Statistical information
- mobile phone advertising has topped £1bn for the first time
- Mobile ad budgeting rose 51pc – or £370m - to £1.08bn in the first six months of the year, compared to the same period in 2014.
- Three-quarters of adults in the UK now own a smartphone and most regularly use their devices on public transport, at work and while shopping. Almost half of 18 to 24-year-olds check their device within five minutes of waking, according to separate analysis by Deloitte.
- The internet is the fastest-growing medium for advertising and is expected to surpass television ad spend by the end of the decade.
- in total, advertisers spent a record £3.98bn on digital advertising in the first half of the year
- The fact remains, as consumers spend more time on connected devices, advertisers must increasingly direct their attention and budgets there.
My view
in my view i agree that people are spending more times on their phones as it has become increasingly popular especially advertiseents, although ads are very annoying.
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